Structured Advocacy Framework™
Transform your approach to government advocacy with Government Analytica's 6-Step process. It has been developed and tested over 25 years at the federal level, in 26 states, and 37 countries with remarkable success.
Effective advocacy transcends mere connections or reactive responses to government action. It's about premeditated well-crafted, informative outreach that resonates with government stakeholders. It must be part of an overall strategy. It must be uniquely customized to the executive and legislative branches. Whether you're an individual, a nonprofit, an association, or a corporation, our structured framework empowers you to clarify your objectives, thoroughly research legislative and executive branch stakeholders, and even peers and pressure groups to customize and communicate your message in a manner that remains faithful to your intent while engaging and inspiring your audience. More importantly, it gives you the tools to amplify the public value of your message and proposal.
Don't just reach out—stand out. Embrace a strategy that government officials respect and respond to. Start your journey to impactful advocacy today.
A Practical Framework for Effective Government Advocacy
Discover the power of structured advocacy with Government Analytica's proven 6-Step process. While many perceive government advocacy as an elusive art dominated by insiders with exclusive networks, the truth often lies in strategic, well-informed outreach. Government officials, whether elected or appointed, are keen to engage with informed constituents—from individuals to organizations—who present their views, backed by solid research and clear communication.
Your voice matters in shaping decisions that affect us all. However, navigating the intricate world of advocacy without the right tools can be daunting. That's where Government Analytica steps in. Our structured advocacy process demystifies the art of influence, offering you a clear, step-by-step framework to make your case compelling and your voice heard.
Join the ranks of successful advocates who have leveraged our 6-Step process to achieve meaningful impact. Whether you're aiming to inform, educate, or present nuanced perspectives on critical issues, Government Analytica is your partner in turning advocacy into an achievable, science-based endeavor. Embrace a method that empowers you to engage with confidence and clarity. Start your advocacy journey with Government Analytica today and make your contribution count.
1. Research
Government research is the process of collecting, organizing, maintaining, analyzing, and presenting data that allows strategic decisions to be made with situational awareness on topics of interest to government. At Government Analytica we use a methodology called OSINT, or Open-Source Intelligence. Research in this step is where we familiarize ourselves with perception of public value for our key stakeholders.
- We use the six main OSINT sources for such intelligence gathering.
- Government Analytica tools and techniques are available for training those interested in practicing these approaches.
- Alternatively, Government Analytica can perform this type of research for clients as a consulting service.
2. Public Value Positions
Public value describes the value that an organization or activity contributes to society. It can be offered in a proposal, in actions, or in execution of plans that create some greater good.
- Government officials, elected or appointed, respond favorably in supporting proposals of public value.
- However public value is in the eye of the beholder (i.e. policymaker)
- Therefore, it is necessary to understand what the target audience's perception of "high public value" is in order to offer a matching proposal.
3. Stakeholder Maps
Well-articulated proposals inspire policy makers into action. So, who are these policymakers we have to reach out to? Research identifies these key stakeholders. In Government, regardless of country or political system, they are in one of 3 clusters:
- Members of the Executive Branch: President and their cabinet and staff at the federal level, Governors and their commissioners and staff at the state level, County Commissioners and their staff, and finally mayors, and their staff.
- Members of the Policy-Making or Legislative Branch: Members of congress, parliament, or commissions at the federal/national level, state legislature at the state level, and city council members at the city level.
- Pressure Groups: Any non-governmental organization that can create public pressure is important to map. These are often associations, non-profits, media, academia, companies, businesses, and citizen groups. They can be local, regional, national, or international in reach and scope.
Government Analytica's 3-by-3 Stakeholder Matrix using the 3 stakeholder types enables the design and choreography of numerous campaigns.
4. Policy/Program Proposals
We help you take your value proposition to your stakeholders in the form of a well-written proposal. We enrich your pitch with proposals that:
- Are aligned with the policy maker's public value interests and priorities.
- Demonstrate why you are ideally suited to offer a solution.
- Describe a solution/offer/ask and frames its "public value to stakeholder" in their language.
- We incorporate in the proposal a rousing call to action for the greater good it brings.
If a proposal contains data and analytics, the odds of conversion of a neutral stakeholder to a supporter of the proposal increases significantly. Government Analytica has templates, techniques, and even the analytical ability to turn a qualitative proposal into a data driven offering.
5. Stakeholder Engagement
With a well-researched, well thought out proposal solidly anchored in great public value offerings matching the policymakers' expectations, you can now write letters or schedule one-on-one meetings with those identified in each of the 3 stakeholder types. The goals of these meetings are:
- Amplify the voice of those in-favor of your proposal.
- Move those neutral about it into the in-favor column.
- Minimize the impact of those who are against your proposal.
Government Analytica uses over a dozen tools, techniques, and tactics to make sure your public value story is faithfully transmitted to key stakeholders increasing the odds of inspiring them into action. This step may be done by inh-ouse or outside lobbyists that the client hires.
6. Stakeholder Conversion
Ultimately all of this effort is to see a change in policy, approach, funding, or some other action that the proposer believes will bring greater good to the community. To do so effectively, a continuous count of those in favor must be made to assure the proposer meets the minimum threshold to convince enough people to support the proposal. A tracking system tied to the stakeholder map creates a dashboard to gauge progress and conversion of as many people as possible to in-favor supporters.
Government Analytica's Advocacy Building Blocks
Government Analytica's process is called Structured Advocacy Framework ™or SAF™. They are a hybrid of these 7 tools and processes used as needed to create a final action oriented playbook.
- SAF™ Structured Advocacy Framework ™ is the name of the overall process Government Analytica has developed enable sophisticated advocacy to ve developed with ease. Its building blocks are described below.
- ELP™ (Executive-Legislative-Peer/Pressure Group): For advocacy A proprietary framework for mapping strategic engagement across the policy influence network.
- PIN™ Policy Influence Network™: A component of the ELP™ system that identifies key influencers, decision-makers, and other stakeholders in each of the 3 ELP™ groupings.
- 3ES™ Three Engagement Strategies™: A targeted influence framework guiding how to engage supporters, neutrals, and opponents.
- SEP™ Stakeholder Engagement Planner™: A 3x3 matrix tool combining ELP™ and 3ES™ to align stakeholder types with strategic outreach tactics.
- 5PV™ Five Dimensions of Public Value™: A messaging framework articulating public value across five domains: Government Efficiency, Innovation, Economic Impact, Social Benefit, and Environmental Sustainability. GIESE™ (Pronounced “GEE-see”) is a variant acronym for 5PV™, used to simplify public value framing across stakeholder audiences.
- SAP™ Structured Advocacy Playbook™: The integrated system that combines all of the above into a strategic tactical and operational playbook.